Competition

The proposed location of Mermaid Siam Water Theme Park Hotel, Bangkok, Thailand is ideal in terms of competition. There are 200 Acre FEC’s in the area. There's only one water park in Bangkok but it’s very old. Then less people will go back again, for now it is old and nothing new came to the attention again. The other competitors, we think about Dream World, but the park is just a plain fun. Not have a water theme park with water up to the modern era, we'll have a whole other zone and gathered in one place. Conclude that there is no competition in Bangkok.
Mermaid Siam Water Theme Park Hotel, Bangkok, Thailand will attract tourists to come here for sure. Cross marketing with any or all of these businesses is not only very likely, but extremely desirable. The area’s development as a family destination for an enjoyable day outing will only benefit from the addition of a top-notch family center like Mermaid Siam Water Theme Park Hotel, Bangkok, Thailand.

MARKETING PLAN

Theme Mermaid Siam is a character that will be part of much of the marketing of the facility. She will appear on the sign, print advertisements, website, shirts, and company literature. She will not have a major appearance on the miniature golf course itself but will be throughout the facility.
While on the course, we want our customers to feel like they are in a natural setting. She will be on at least one go-kart body and on the back perimeter netting in the batting cage. Lighting and sound will be very important to the overall feel of the site. Adequate lighting must be provided of course, but not overly so. Many small, targeted landscape lights will be used to
highlight key areas, such as the waterfalls. As for sound, we will have speakers hidden
throughout the park. The volume level will be such that it will offer a pleasant background, but will not in any way interfere with conversation or the sound of the water rushing over the waterfalls.

Demographics:

The population that Mermaid Siam Water Theme Park, Bangkok, Thailand will draw from is ideal, both in terms of numbers and type. The 2000 Thailand Census of the cities and towns in the site’s immediate market are as follows: (chart had 9 entries)
Population of Thailand, 2013. As of mid-2013 population estimate (July 1).

1. Total population. 64,623,000
2. Population by Gender.

Males 31,438
Females. 33,185

3. Population by residential area.
Urban areas (population in the municipality. And cities of all types) 29,662
Rural areas (population outside urban areas) 34,961

4. Population by region.
Bangkok 7,791,000
Region (excluding Bangkok) 17511000
Northern 11,588,000
NORTHEAST 19093000
Southern 8,640,000

5. Population by age group
Youth population (under 15 years), 12123000
Working age population (15-59 years), 42983000
Elderly population (60 years and up) 9517000
Elderly population (65 years and up) 6408000
Population of preschool (0-5 years) 4524000
School age population (6-21 years) 14027000
Women of reproductive age (15-49 years), 17388000

6. Estimated population in 20 years (2576) 65759000
Males 31,633
Females. 34,126

This population spans the full spectrum of ages and economic strata, but is comprised primarily
of middle class families, which is the ideal demographic for Mermaid Siam Water Theme Park Hotel, Bangkok, Thailand. Most FECs draw from as few as 40,000 – 60,000 people with great business success.

Advertising and Promotions

Marketing for Mermaid Siam Water Theme Park Hotel, Bangkok, Thailand can be thought of broadly in two segments:
1. Awareness of the facility
2. Special Events and Promotions

AWARENESS OF THE FACILITY

Evenings and weekends, when the utilization of the facility will be at it’s highest (often at 100% utilization) is the purpose of this marketing effort. This is the time that will be largely filled by people coming in with families to enjoy an hour of quality family time, and to get outdoors. In order to drive up utilization during these hours, the direct population around the center must be aware of its existence.This will primarily be accomplished through newspaper advertisements in local papers. In addition, radio and highly targeted cable television advertising may be considered. This will be most important during the first season. Once people know of the existence of the center, this advertising will turn into a reminder that the center is available and what activities are offered.
In addition to the targeted advertising, other campaigns will include “Money off” coupons that will be made readily available through a number of outlets: cross marketing with area businesses and attractions, newspaper coupons, senior centers, daycare centers, “print-and-cut” website coupons, etc.
A “Grand Opening” event is part of the package that Mermaid Siam Water Theme Park Hotel,Bangkok, Thailand. provides. This event is specifically designed to raise awareness of the facility immediately.
Free games on the miniature golf course will be promoted aggressively. The key here is to give a free game to one person that will bring two or three other paying players with them. This will be accomplished via:

• Prizes: A number of different organizations give out small prizes for all types of activities.
For example, schools often have reading programs that children earn points by reading books.These points can be exchanged for prizes. One such prize can be a free game of miniature golf.
• Parties: Anyone who attends a party at Mermaid Siam Water Theme Park Hotel,
Bangkok, Thailand. (Primarily birthday parties and corporate outings – see below) will go away with a coupon for a free game. This especially works well with birthday parties. Children return home with the coupon and get the parents and siblings to come back and play at a later time.
• Gift Certificates: Mermaid Siam Water Theme Park Hotel, Bangkok, Thailand. will offer for sale on site and over the web, gift certificates for the entire facility. There will be a big push for these gift certificates during the “Christmas in July” promotion (see below), and during the month of December several newspaper advertisements will be run.
Once again, this marketing program is intended to maximize the course utilization during the hours that will normally be very busy: weekday evenings and weekends. Most of the dollars for this type of marketing will be spend during the early part of the season and taper down over the
length of the season.

SPECIAL EVENTS AND PROMOTIONS

The truly successful FECs know that the key is to maximize the utilization of the facility during the normally slower periods. This is essential Monday through Friday from 10am until 4pm (tourist markets will have different peak and slow periods). The amount of utilization during these 30 hours per week can be the difference between a nicely profitable business and a tremendously profitable business. The industry experiences about a 35% utilization over a full season and many operators do not promote these slower period hours as much as they should.
Mermaid Siam Water Theme Park Hotel, Bangkok, Thailand Marketing will look extensively at increasing the course utilization during these key hours. While awareness and reminders that the facility exists is important, it becomes less so as time goes on. This type of marketing, on the other hand, will always be very important.We are planning a number of segments to this marketing. We will carefully observe the effectiveness of each program and change or replace as necessary. Some of the initial concepts are:
•Birthday Parties: Busy parents have little time to organize parties for their children, but there is a great deal of peer-pressure to have fun, exciting parties. Mermaid Siam Water Theme Park Hotel, Bangkok, Thailand. will offer an all-inclusive party package that will relieve the parents of this burden while making a special day for their child and friends. The package will include a
game of golf, batting cage token, cake, hotdog and beverage, and a small gift bag with trinkets and a free game coupon. In addition, an appearance by Mermaid Siam Water Theme Park Hotel, Bangkok, Thailand himself (Mermaid Siam Water Theme Park Hotel, Bangkok, Thailand costume is being designed and developed) will help entertain the children. A Party Coordinator
will ensure that all the children have fun and the event proceeds smoothly.

•Corporate outings: Many companies have summer outings for their employees to show their appreciation. While large companies tend to do large events, like renting out an amusement park for a day, small and mid-sized companies have fewer options.